Hauv lub sijhawm nyuaj, cov neeg siv khoom tau tig mus rau cov tshuaj tsw qab ntxiv rau qhov kov ntawm kev xyiv fab rau lawv lub neej.Cov khoom lag luam tuaj yeem txhim kho cov txiaj ntsig zoo ntawm cov tshuaj tsw qab nrog cov pob khoom muaj yeeb yuj uas ua rau muaj kev zoo siab.

 Xim yog tus yuam sij rau kev tsim lub raj mis naj hoom

Xim dhau los ua qhov tseem ceeb ntawm naj hoom lub raj mis tsim kom muaj kev txaus siab rau lub neej thiab txhawb txoj kev xav.

Kev txhawj xeeb vim li cas: xim yog qhov ua kom pom tseeb uas txhawb nqa lub zog ntawm lub zog.Peb hom Tub Smells siv cov hmoov nruab nrab thiab siv quav ciab, Thaum Jo Malone London's Marmalade sau siv cov ntawv xiav xiav, thaum Bvlgari's Allegra collection siv arty rainbow hues.

Pantone 2021 yog lub zog daj uas tsim los "kho thiab ntxiv dag zog rau tib neeg nrog lub zog, pom tseeb thiab kev cia siab rau yav tom ntej."

British perfume brand Miller Harris tau ntxiv lub suab zoo no rau nws cov ntawv sau tshiab Reverie de Bergamote, qhia txog cov tshuaj tsw qab qab ntxiag fruity sau ntawv nrog ib tug ntshiab txiv qaub daj xim.

London-raws li khoom kim heev naj hoom hom Vyrao kuj siv cov xim los ua kom nws cov refillable naj hoom fwj."Peb siv sijhawm ntau los saib xim," tus tsim Yasmin Sewell hais rau WGSN."Peb xav kom tib neeg xav tias muaj sia nyob thiab tshiab los ntawm cov xim.Cov hnub ntawm cov xim dub thiab dawb cov tshuaj tsw qab khoom kim heev dhau lawm, vim tias cov xim dub thiab dawb tsis qhia txog kev txaus siab. "

Raws li ib puag ncig teeb meem tsav cov khoom ntim rau hauv hom refillable, lub hom yog tsim cov yeeb yuj refillable naj hoom fwj uas txhim khu lub siab lub zog thiab txaus siab ntawm cov khoom.

Action Strategy:

Raws li tau piav qhia hauv WGSN 2023 Cov Tsav Tsheb Yav Tom Ntej, kev xav ntau yam yuav pom cov neeg siv khoom hauv ntau lub xeev kev xav, ua raws li cov khoom lag luam uas tuaj yeem pab tau.

Xim yog ib txoj hauv kev yooj yim rau jazz li naj hoom.

Raws li ib puag ncig teeb meem tsav cov khoom ntim rau hauv hom refillable, lub hom yog tsim cov yeeb yuj refillable naj hoom fwj uas txhim khu lub siab lub zog thiab txaus siab ntawm cov khoom.

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